Brand Management Take Home Exam Essay Example | Topics and Well Written Essays - 2000 words

Brand Management Take Home Exam - Essay Example Apple primarily tries to go for cutting edge technology which is a strong marketing proposition that it tries to integrate in all of its product offerings. This is the reason why Apple is highly associated with quality. Having an Apple brand would mean getting the right quality of product offering. The cutting-edge technology is a substantial product strategy of Apple and it truly invests in this area because this is a good marketing strategy that entices the target market. Apple is good at stimulating market needs and this is truly emphasized by its brand features on highly advanced technology and product design. There must be something about the product in order for it to be more attractive in the market (Belch and Belch 1998, 69; Boone and Kurtz 2008, 56; Kotler et al. 1999, 89). On the other hand, in line with marketing program investment for product, Apple brand substantially considers innovating possibilities. Apple is one of the leading brands in its industry on differentiatio n. The product innovation is clearly one of Apple brand’s competitive strategy and this highlights its capacity to be the leading brand in the market. Apple brand is known for its distinctive market campaign. Since it is good at stimulating needs, it has to strategically invest in distinctive marketing campaign as part of its dynamic communication for its brand. Apple brand is widely heard on national television’s commercials, print advertisements, posters in public areas and wrap advertisement campaigns. Customer Mindset Marketing is clearly an important component in spreading Apple brand and especially on the part of how it creates impact on customers’ mindset. It is in this move that the brand has important goal to substantially stimulate customers’ needs. In line with this, it has become so easy for Apple to influence customers’ awareness about its brand through emphasizing its innovative products. Its innovation comes in different areas but th ey all substantially focused on differentiation in general. With this differentiation, customers are given the chance to be aware on specific issues about what makes Apple different from other brands. This is a specific area where Apple brand is successful about creating awareness for its target market especially on its innovative new product design and technology. It is in line with this that Apple tries to integrate in its brand the customer loyalty by serving high quality brand and highly on time to satisfy customers. It is through this that Apple brand develop a certain level of customer loyalty for its brand. This is a specific component of attachment that is developed at the mindset of customers. Market Performance In the United States, the best-price strategy compared to low-cost strategy is tantamount to high quality standard of product or service offering. This is the reason why customers are willing to pay for high price and it is expected that such is highly associated wi th high standard quality. It is a challenge then among products with premium prices to achieve certain level of customers’ expectations. Apple brand is successful in satisfying customers’ expectations. This justifies its premium price to speak for itself and this further means that Apple strategy to go for best price is tantamount to high standard quality and customer satisfaction. Apple brand is primarily the leading innovator in its industry. Its name cannot be highly disregarded by its competitors. The bottom line is that it has achieved